The Content Manager plays a hands-on role in building an organic presence that stands out in a crowded category. Working closely with the Head of Brand, you’ll own our organic social storytelling, drive high-impact influencer collaborations. Whether you’re spotting news moments and moving fast to turn hooks into high-authority coverage, or executing planned, creative digital PR stories, your focus stays the same: delivering real results.
You have natural curiosity, an ambition to learn and the confidence to guide agencies, inspire internal teams, and lead from the front.. You love brand building, real community engagement, and cultural moments , and you know how to seamlessly connect social media with digital PR and integrated marketing campaigns in a fast-moving, high-growth environment.
Organic Social Content Management: Own the day‑to‑day delivery of the organic social content plan. Working with your specialist agencies to build a distinct consistent brand personality across chosen organic platforms
Sports & Cultural Storytelling: Keep your finger on the pulse of latest news, trends, and sporting moments with support of our internal sport specialists. Translate these into engaging, highly shareable social content that builds community.
Influencer & Creator Campaigns: Manage relationships with creative agencies, making sure they are clearly briefed to amplify kwiff’s unique product offering through relevant sports content creators and brand ambassadors.
Digital PR & Reactive Marketing: Develop and execute digital PR initiatives with the PR agency to earn high-quality media coverage, brand mentions and authoritative backlinks that elevate kwiff's brand authority. Keep an eye on competitor reactive marketing to spot fresh hooks and deliver coverage that builds long-term authority.
Search Visibility Collaboration: Partner closely with the internal Search and Discovery Manager and agency to align organic social and digital PR efforts with search strategies, ensuring our content boosts keyword visibility and drives organic traffic.
Integrated Campaign Support: Participate in creative ideations to generate innovative ideas, and advise wider brand and creative teams on the newsworthiness of campaign hooks to ensure cohesive storytelling across channels. Collaborate closely with the Partnerships Manager and sporting partners to identify opportunities that bring partnership activity to life across organic social, PR, and brand campaigns.
Performance & Measurement: Monitor social trends, community sentiment and channel analytics to continuously refine our organic strategy and identify new creative opportunities.
2+ years’ experience specifically focused on organic social media, influencer marketing, or digital PR—ideally within gaming, sports, entertainment, or another high‑growth, regulated environment.
Platform Expertise: Deep understanding of what drives organic growth and engagement across major platforms (Twitter/X, TikTok, Facebook, Instagram, etc.).
A love for sport: A genuine passion for football and sport will be highly beneficial in this role, helping to bring energy, insight, and authenticity to our social, PR, and partnership activity.
A Sharp Creative Eye: Excellent judgement on brand, tone and design, with a knack for writing punchy, platform-native copy.
Collaborative Mindset: Experience or strong understanding of how organic social media and PR intersect with SEO and broader performance marketing activity.
Agency & Talent Management: Confident sourcing and managing relationships with external influencers, creators, and PR partners.
Benefits & Perks
🏥 Private Healthcare: Full cover, including Vision and Dental. Because "I'll go to the doctor eventually" isn't a plan.
💰 Performance Bonuses: Quarterly. Hit the targets, get the payout. No smoke and mirrors.
💼 Pension: We've got your future covered too, not just your next quarter.
🧘 Well-being Allowance: A generous budget to spend on whatever keeps you sharp: gym, yoga, therapy, your call.
🍽️ Office Lunch: On us. Good food, better company, zero meal-prep guilt.
✈️ Long Service Rewards: Stick around, see the world. We reward loyalty with travel, not just a certificate.
🎉 Team Socials & Culture: Regular events, proper offsites. We work hard and we celebrate harder.
📍 You'll be based at our Gibraltar office on Irish Town, right in the heart of town, moments from Casemates Square.
kwiff is an equal opportunity employer. Diversity isn't a checkbox for us: it's how we build better teams and better ideas.
Join us and help shape the future of iGaming, bold tech, bolder thinking, and a culture that backs you to push boundaries.
We are committed to an accessible, equitable hiring process from start to finish. Need an adjustment along the way? Just say the word.