kwiff isn’t gambling as you know it. We’re redefining the experience with a bold, player-first approach to sports betting and casino, powered by our proprietary tech platform, fully automated sportsbook, and standout UX across web and mobile. What truly sets us apart? Our signature feature ‘Supercharging’, which allows players’ odds, cash outs, and more to be supercharged at random, creating surprise wins and a thrilling betting experience. ⚡
We’re looking for an experienced SEO & ASO Manager to drive kwiff’s visibility across traditional search, app stores, and emerging AI-powered discovery channels. As the search landscape shifts from keywords to conversational, AI-driven intent, this role will be critical in ensuring kwiff is discoverable, competitive, and compliant across all major search surfaces.
You’ll own SEO and ASO strategies end-to-end; optimising our site, content, and apps for organic growth with a primary focus on the UK and Ireland. You’ll pair sharp data instincts with creativity to capture new demand, strengthen acquisition across sports betting and casino, and position kwiff as the bold, surprising, player‑first brand we are.
This is an exciting opportunity for someone who loves combining clever optimisation with big‑picture thinking, and who wants a front‑row seat in the future of search.
SEO Strategy & Execution
Own and deliver kwiff’s SEO strategy across sports betting and casino, optimising content, technical performance and site architecture to drive organic growth aligned with brand and acquisition goals.
Partner with Product and Engineering to implement technical SEO improvements, leveraging structured data and landing page frameworks to maximise visibility across SERPs and AI‑driven results.
AI Search Optimisation (AIO)
Lead insight‑driven keyword and intent research across traditional and conversational search to ensure kwiff is discoverable in evolving AI‑powered search journeys.
Develop optimisation strategies for AI assistants and AI‑generated answers, strengthening trust, authority and accuracy of kwiff’s presence.
ASO (App Store Optimisation)
Own and optimise kwiff’s App Store and Google Play presence, including metadata, creative testing, keywords and category strategy.
Collaborate with Product, CRM and Design to ensure app store assets reflect product innovation, brand positioning and competitive trends.
Performance & Insights
Collaborating with the Data team, build and maintain dashboards tracking organic and app performance, player behaviour and visibility across search surfaces.
Translate insights into action, continually testing and refining SEO and ASO strategies while clearly reporting growth, opportunities and risks.
Collaboration & Agency Management
Manage SEO and ASO agency partnerships to ensure strong ROI, meaningful knowledge transfer and sustained capability growth.
Work cross‑functionally with Brand, Product, CRM and Compliance teams to support campaigns and ensure consistent, responsible messaging.
Skills and experience
4+ years of experience in SEO and/or ASO, ideally within sports betting, casino, or another highly regulated industry
Deep understanding of on-page, technical and content SEO + app store optimisation fundamentals
Proven experience driving measurable organic growth
Strong knowledge of search behaviour across Google, Bing, App Stores — and how AI is reshaping discovery
Ability to transform search data into actionable strategies and compelling business insights
Hands‑on experience with tools such as Search Console, GA4, App Store Connect, Google Play Console, Semrush/Ahrefs, AppTweak/Sensor Tower
Excellent communication and stakeholder management skills
Private Healthcare – Comprehensive coverage for peace of mind.
Performance Bonuses – Quarterly, based on team goals and business impact.
Well-being Allowance – Generous budget to spend on wellness or fitness.
Weekly Lunch – Join the team for a weekly lunch offsite.
Long Service Rewards – Travel perks to celebrate your commitment.
Team Socials & Culture – Regular events and off-sites.
Kwiff is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
Join us, and you’ll be part of a team that’s shaping the future of iGaming with cutting-edge technology and a culture of bold innovation!
We aim for equity at all stages of the recruitment process. Please let us know if we can do anything to make the process more accessible to you.